“The ROI of Organizational Wellness”

The business case for investing in workplace wellbeing & mental health

ABOUT Wellness Innovate

Changing the world by changing the workplace...

Enhancing the Wellbeing of Employees and Leaders

Wellness Innovate Exists To Change The World By Changing The Workplace.  

We Help Organizations Build Cultures That Support Overall Wellbeing, Sustain Psychological Safety, and Strengthen Organizational Outcomes.

Using Data & Measurement, Robust Research, Diagnostic Tools, and Best Practices for Leaders and Organizations, We Create Psychologically Safe Workplaces Through Assessment, Learning, and Behavior Change.

Research Shows That Workplaces That Focus on Employee Wellbeing and Mental Health Generate the Best People, Productivity and Profit Outcomes.  Wellness Innovate Partners With Organizations Toward These Aims.

President & CEO

Abe Brown


Abe Brown, MBA, is the Coach’s Coach, and is the CEO of Momentum Coaching, and also the President of the Certified Coaches Federation.  Abe provides Leadership, Business, and Executive Coaching, and works with profit-based, and non-profit organizations around workplace wellness, strategic planning, cultivating fully engaged employees, and facilitating coaching and training programs.  He has also worked with several small, medium, and large businesses to accelerate revenue growth and maximize engagement.

Play Video

Abe Brown, MBA, CMCT, CPHSA is known as the Coach’s Coach, and is an Entrepreneur, Professional Speaker, International Best-Selling Author, and High-Performance Leadership Coach. He is also the President of the Certified Coaches Federation, the CEO of Wellness Innovate Corp, and the CEO of Momentum Coaching.

 Abe is a Leadership and Executive Coach, and works with organizations globally around high performance, leadership development, strategic planning, and workplace wellness and mental health. In his career, Abe successfully led and turned around several multi million-dollar businesses that were struggling by driving cultural and operational transformation involving thousands of employees. His focus is business strategy and execution, driving revenue growth, human capital assessment and maximization, and facilitating full employee engagement. Abe has also spent several years as a non-profit executive and CEO.

 Abe is an impactful and collaborative business leader with successful experience developing and executing strategic plans, cultivating leaders, building relationships with key stakeholders, and executing operational results. With experience in both the not-for-profit and corporate sectors, along with government, Abe brings a valuable combination of financial and operational acumen, management of multi-disciplinary teams, and business coaching. Abe has also started, owns, and operates several businesses in multiple industries, and has coached thousands of leaders at all levels. Abe is a professional speaker, having spoken professionally in 4 continents and over 20 countries, with audiences of tens of thousands.

 The Certified Coaches Federation is one of the largest coach certification organizations in the world, having trained 14,000 people in over 25 countries. As President, Abe has been a pivotal part of the success of CCF from the start, has personally trained and certified over 4,500 Life and Executive Coaches, and continues to expand CCF’s reach globally. He has mentored Life and Executive Coaches from more than 5 major Coaching Industry associations including the Certified Coaches Federation, the International Coaches Federation, Coach University, and others. He has delivered keynote speeches, motivational talks, and seminars and workshops in over 20 countries, working with hundreds of both for-profit and non-profit organizations of all sizes and industries.

 Momentum Coaching is one of the top leadership and business strategy coaching organizations in Canada, nationally recognized for its expertise, acumen, and results for clients.

 Wellness Innovate Corp is focused on wellbeing, psychological safety, and mental health in the context of the workplace. 

 Abe is the creator of The Influencer Formula™, the High-Performance Leadership Coaching Program™, the Certified Leadership Coach™ Training Program, the Entrepreneur Mastery Program™, and Elevate EST (Exceptional Speaker Training)™.

 Abe earned a Master’s in Business Administration (MBA) from the University of Calgary Haskayne School of Business, and a Master’s in Religious Education and Counselling from California State Christian University.

Senior Manager, Wellbeing

Connie Jakab

Connie Jakab has been working in the area of resilience for over 20 years. Starting with youth at risk and gangs in East Vancouver, Connie has been researching what creates resilience and mental wellness her entire career through a sociological lens. She has owned three companies and is the author of three books on her research.

Connie Jakab

Connie coaches people and organizations on how to create environments of wellness to combat the emerging mental health crisis.  She believes that if we can create psychologically safe environments in the workplace, we can see an incredible culture shift in the area of mental health.

Connie’s greatest skills are her personable way of bringing people back to connection, and putting the “human” back in human resources.  She is an expert at providing organizations with practical tools that make a difference in terms of psychological safety, wellbeing, and mental health.  She is a sought-after keynote speaker for her humor mixed with straight-forward talk that transforms environments.

Dr. Justin Weinhardt, PhD

Vice-President, Chief Scientist, Research and Design

Dr. Justin Weinhardt, PhD is an Associate Professor of Organizational Behaviour and Human Resource Management at the Haskayne School of Business, University of Calgary. Justin has his PhD in Industrial Organizational Psychology from Ohio University. 

Justin is an expert in motivation and decision making. His research interests include, motivation, decision making, mental health in the workplace, training and system dynamic modelling. He has published numerous articles in top management journals including Journal of Applied Psychology, Organizational Behavior and Human Decision Processes, Journal of Management, and numerous other journals. He also sits on the editorial board of a number of top academic management journals. He has also written numerous columns for the Globe and Mail on topics such as overconfidence, the dark side of leadership, how money changes the way we think, and gender issues regarding leadership.

Justin teaches the principles we have outlined here to students in the undergraduate, MBA, and Executive MBA programs at Haskayne, where he has won a teaching award for his instruction.

Jane Li

Vice-President, Business Development

Jane Li is an entrepreneur, change maker and subject matter expert in the field of occupational health and safety.  She holds a Bachelor of Science Degree in Nursing and a Master’s Degree in Occupational Health and Safety.  She has extensive knowledge and experience working as a leader and a registered nurse in health care facilities across Canada.  She currently holds an active registered nurse license and is knowledgeable around current health and safety legislation across Canada.  She is also experienced in health and safety risk assessment, and health & wellness management in the workplace.

Jane is also focused on research methodology and gathering and analyzing data.  Her passion is to help organizations transform into innovative, productive and healthy ecosystems.  She serves as a board member for Psychologically Healthy Workplace Awards commissioned by the American Psychological Association.  She currently works as a clinical leader at St. Michaels Extended Care Center where she provides oversight for 128 residents and acts as a facility leader and clinical resource to nursing staff, students, residents’ families and other members of the interdisciplinary team.  In addition to her professional endeavors, she is a co-founder of Wellness Innovate, a company that exists to create a global shift in organizational culture by enhancing the well-being of employees and leaders.  During her spare time, she enjoys traveling and learning about people and culture.  She also enjoys playing piano, hiking, beaches and reading.

This website uses cookies to ensure you get the best experience on our website.